haymarket massacre Dynamo and Ash Bendelow - How to use magic in advertising.

Creating a "moment of magic" is the key to both advertising and illusion, according to the magician Dynamo, who speaks to Campaign's Louise Ridley.

For more live coverage of this year's Cannes Lions festival of advertising and creativity, go to: http://cannes.campaignlive.co.uk/
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haymarket massacre Dynamo and Ash Bendelow - How to use magic in advertising.
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